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Identity Design

Lexmark’s Diversity Network Groups are employee groups created to foster a more inclusive environment through networking, employee and community engagement, recruiting efforts and diversity awareness.

After the Lexmark rebrand, Women at Work, decided to update their logo. With this update, came the opportunity to create a mark that could be used on it own, or with other Lexmark branded items. The Women at Work disired a strong mark with an organic nature, and something that could be redily used across multiple platforms.